No doubt about it.

Gucci is in the spotlight, no doubt about it, something that hasn't happened in some time, problably since the Tom Ford era. Style.com and Business of Fashion have some interesting articles about the italian fashion house that seem to imply that Gucci will be responsible for a shift in the fashion world like the "minimalist agenda" that  Phoebe Philo’s Céline implemented, has Nicole Phelps describes it for Style.com.

The brand is repositioning itself and a new down-to-earth Gucci woman will emerge, this is very clear when we scrutinize the new campaign, shot by Glen Luchford and styled by Joe McKenna The jornalist from BOF,Imran Amed, writes: "Moving on from Mert & Marcus, the long-time lensmen of 
Gucci's glossy and sexualised ads of the past, Luchford has given the new Gucci campaign an almost vintage feel, reflecting a more real life scenario."

I'm looking forward to watching this new Gucci grow, no doubt about it.

GUCCI Pre-Fall 2015