Mostrar mensagens com a etiqueta Businessoffashion. Mostrar todas as mensagens
Mostrar mensagens com a etiqueta Businessoffashion. Mostrar todas as mensagens

segunda-feira, 30 de novembro de 2015

#BoFVOICES STELLA MCCARTNEY


Business of Fashion or BoF, as it's better known, it's a daily resource for fashion creatives, it has replaced Vogue as the Bible. If you want to be up-to-date in all fashion matters you have to check BoF and all their amaizing content, I recommend that you explore their free online learning courses, but this post is about something else, BoFs Youtube Channel. 



I've recently discovered it and I've become addicted. One of my favorite videos is the Stella McCartney interview for the launch of #BoFVOICES, I thought I knew the philosohy behind Stella's brand but their vision is much more complex then a simple leather ban. It's about the future, the evolution of fashion and the exploration of the paths that the industry has to take in order to survive.





For more on STELLA MCCARTNEYs sustainability commitment visit her website

"We take responsibility for operating a business and maintaining a supply chain the respects the planet as well as the people and animals on it."

"We will probably never be perfect, but you can rest assured that we are always trying."

"We think that being modern means considering the future, not just the future of design, but also the future of the planet."

quarta-feira, 15 de abril de 2015

No doubt about it.


Gucci is in the spotlight, no doubt about it, something that hasn't happened in some time, problably since the Tom Ford era. Style.com and Business of Fashion have some interesting articles about the italian fashion house that seem to imply that Gucci will be responsible for a shift in the fashion world like the "minimalist agenda" that  Phoebe Philo’s Céline implemented, has Nicole Phelps describes it for Style.com.

The brand is repositioning itself and a new down-to-earth Gucci woman will emerge, this is very clear when we scrutinize the new campaign, shot by Glen Luchford and styled by Joe McKenna The jornalist from BOF,Imran Amed, writes: "Moving on from Mert & Marcus, the long-time lensmen of 
Gucci's glossy and sexualised ads of the past, Luchford has given the new Gucci campaign an almost vintage feel, reflecting a more real life scenario."

I'm looking forward to watching this new Gucci grow, no doubt about it.


GUCCI Pre-Fall 2015










sexta-feira, 29 de agosto de 2014

Are you seeing what I'm seeing?


O que andam a ver? Quais os sites que consultam diariamente para se manterem informadas?

Estes são alguns dos sites que tento ver todos os dias para estar a par das novidades fresquinhas. É muito importante estar actualizada, para alimentar o blog e para ser (tentar) uma fonte de conhecimento inesgotável. Este é um ramo que se caracteriza pela renovação e inovação, quem está na vanguarda vinga e quem não está, bem, não vinga procura outra área para trabalhar.

Partilhem comigo as vossas referências online!