Mango 2015 SS Campaign

Replacing Daria Werbowy is never easy but Anna Ewers can certainly do the job.

Mango Spring 2015 Campaign

EDIT

I promisse to quit talking about the 70's one of these days...

Eilika Meckbach by Kevin Sinclair

Sportswear International

Daily forecast

Your horoscope for today by Carine Roitfeld and photographer Anthony Maule, featuring Lara Stone, Rosie Huntington-Whiteley and Liu Wen for Harper's Bazaar US March 2015.

"Fast fashion" fights back

The Zara S/S 2015 campaign by Jamie Hawkesworth with Ine Neefs, Grace Hartzel and Jean Campbell. One of the best Zara campaigns to date.

Trending // anti-consumerism

You know what is trending right now? The anti-consumerism movement.

Everyone wants to buy less and less and brands want to sell you more and more. I find quite amusing the way fashionistas rationalize this new trend, they don't decide to stop shopping, that's a crazy thought, they decide instead to start buying only special/quality garments that most of the times represent that exact consumerism they are trying to avoid.
Let's be honest, a bag is just a bag, it's just a place where you put your wallet, sunglasses, and sometimes whole life in, if you believe it's worth a substancial amount of money it's because you've been caught in the dream, in the consumerism wave, in the power of the brand and the marketing strategy behind it. Let's all accept that we are puppets and they are the puppeteers, no shame in that. It's better to know that then to really believe that we are freely embarking in the anti-consumerism movement and aspiring to buy less when it's actually a trend that will cost you some money.

The trends says "buy less" but the subliminal message is buy less "fast fashion" and more luxury goods wich is not anti-consumerism at all.

Banksy

March is here...

PARIS FASHION WEEK Spring 2015 // Armani Privé

Mr. Armani problably doesn't know how to make ugly clothes, I imagine that even if he tried he would fail miserably. 

This collection has a very strong asian influence, from the traditional japanese silhouettes with the belted kimonos to the bamboo prints and bamboo runway. The soft pastel color sugest some tranquility and serenety to this collection that resignates with the Armani woman, one can only hope to become one some day.